Real-time dealership performance. Built by a GM, for GMs.

Dealer Dash gives your managers and ownership a single dashboard to track goals, measure performance, and scale across stores — in real time.

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Currently in beta at a live dealership Multi-store rollout underway Live April 2026

How It Works

Set Goals

Managers define monthly targets tied directly to your DMS data.

Track Performance

Real-time dashboards surface gaps before they become problems.

Scale Across Stores

One platform, multiple dealerships.

How Smart Dealers Buy AI

Dealers aren't buying AI. They're buying outcomes. The question every serious rooftop is asking: Where am I losing money, and can AI fix it without blowing up my people or my process?

Step 01

Start with a real problem

Map pressure points: slow speed-to-lead, missed chats, dead CRM data, tied-up service lines.

Lazra's job: turn pain points into measurable KPIs.

Step 02

Get data-ready by design

AI fails on dirty data. Day-1 data cleanliness audit, flag duplicates, align lead sources.

Lazra's job: build AI that respects the reality of your CRM.

Step 03

Pick a partner, not just a platform

No 3-year contracts with giant vendors. Weekly iteration, flows tuned to your store, direct access to people who've run dealerships.

Lazra's job: move as fast as your market does.

Step 04

Pilot first, then scale

30-day pilot, clear KPIs, opt-out guarantee, side-by-side testing.

Lazra's job: earn the rollout by winning the pilot.

Step 05

Train the team

Employees resist chaos, not AI. Lightweight launch training, simple playbooks, an AI champion role for your internal point person.

Lazra's job: make this feel like adding a high-performing team member.

AI-powered knowledge management for dealership teams. Coming soon.